SHORT CUT

The Commodity Campaign BNP Paribas

Our customer BNP Paribas extended its portfolio with ETCs. ET...what? Correct: while ETFs are adequately known as a form of assets hardly anybody has heard of ETCs. Since these Exchange Traded Commodities differ completely from conventional derivatives in their risk management the advertising had to be sound and solid.
Here we used – in contrast to the colourful appearance in the derivative business – the classical corporate design of BNP Paribas and developed a key visual by making the commodity concerned and the investment product inseparable. And incidentally we explain how to shorten the path into the commodity market.

Services provided:
concept, text, 3-D illustration and animation, website, advertising campaign, online campaign, trade fair advertising, brochures, give-aways